HYGIEA : BORN OF A VISION

PROMOTERS vision was to build a business that is aligned to the social good, in an environment and a society which is most lacking in providing basic healthcare. This led to a discovery of East Africa in general and Uganda in particular which was an acknowledged key player in providing healthcare facilities to the poor and impoverished sections of society. That’s how Hygiea set up In Uganda.

THE CHALLENGE FACING HYGIEA

A closer look at the state of healthcare in Uganda confirmed that our vision was an idea whose time had come. The challenges were formidable:

  • An IAPO study revealed that Poor access to diagnostic equipments, poverty, high treatment costs are critical barriers to healthcare in Uganda.

Our own internal survey/research corroborated the findings at the ground-level and gave us new insights to the emergent challenges:

  • In the vast developing regions of Africa, early and accurate diagnosis is the other main barrier to deliverables in healthcare. Inadequate access to quality diagnostic equipments, kits and aides make the difference between life and death. For instance, in Uganda, malaria is the number one killer disease of children mainly because of late or presumptive diagnosis.

HYGIEAS FIRST SUCCESS

  • Spurred by a shared vision to transform the healthcare sector in Uganda initially, and backed with our professional, passionate, persevering and perspicacious talents, HYGIEA shall register early success becoming the first company in Uganda to manufacture a wide range of quality healthcare goods like surgical face masks, Diagnostic kits , Laboratory chemicals and disposables.

Marshaling a slew of innovative logistics management practices the company created history by nullifying the 120-day waiting period for quality medical goods like surgical face masks. By itself marketers recognized this as a game-changing achievement, but the company raised the bar for excellence further by also succeeding in cutting down the costs of such medical equipments by a significant 40%.

It would be fair to point out here that we had, through our innovative just-in-time production techniques and sustained and relentless efforts, created a seller’s market for quality medical goods. Conventionally, a company in such a situation would not explore cost cutting measures, since it would generally benefit the end-user first and foremost. But HYGIEA, true to its business-with-social-good vision, also cut costs to ensure that ultimately the end-consumer

HYGIEA: MEASURING UP TO THE CHALLENGE

The following attributes gave us the confidence that we could take on the healthcare challenge facing Uganda and East Africa:

  • Our Promoter’s extensive multiple domain experience and exposure in African healthcare, mining, construction and automobile industry.
  • The promoters ground-level experience in Uganda for over 10 years which revealed that the need of the hour was to make quality medical equipments, diagnostic kits and aides available, accessible and affordable to poor man on the street and in villages.
  • The company’s own holistic and diverse experience of working in the African sub-continent revealed that the main reason for this was the high cost of healthcare equipments– and the solution therefore was suggested in the problem.

PROJECT HYGIEA: THE GAME-CHANGER:

  • Dedicated and exclusive focus on issues of poor access to diagnosis and high barriers to quality healthcare by localizing manufacture and access of products and keeping costs down for a healthier E. Africa.
  • Pioneering healthcare products customization region-wise, and creating a distribution network to ensure year-round access.
  • Concurrently and as a consequence, help create a humongous number of jobs at an estimated 40 distribution channels across all of Uganda covering 111 districts, and also potentially drive FDI inflows into East Africa.
  • Launch a frontal assault on the major health disorders, viz. malaria, Syphilis, Hepatitis B, etc, with enough products to sufficiently cover virtually all East Africans reported ill.
  • Manufacture products locally, reduce costs further, and give people an option to buy a quality product which costs less and is available locally throughout the year.

INTANGIBLE BENEFITS FROM HYGIEA

  • Drive logistics to a higher growth curve and lead to revenue and tax accruals for the State of Uganda.
  • Optimizing value across the chain, local procurements, indigenous production, and customizing products will further tamp down prices by as much as 40% vis-à-vis imported products, and open up newer markets.
  • Deliver real and on the ground customer delight, enhance outreach for quality healthcare, and gains from import substitution (such as foreign exchange savings, making possible repairs & replacement, etc)
  • Increase awareness of latest state-of-art healthcare solutions.